Join the Schwinn community, where all riders are welcome! By staying connected, you’ll get a front-row seat to new arrivals, behind-the-scenes sneak peeks, exclusive content and giveaways (the fun is free!). Can’t wait to see you there!
Learn to Ride
Milestone Month
Make May the month to celebrate your little one’s new riding skills! SmartStart bikes are engineered to outsmart physics so kids in motion stay in motion.
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Throwback Style
Vega Vibes Only
Get ready to look good both on the path and in your camera roll. With throwback features like moto-inspired handlebars and a cruiser-esque frame, the Vega makes it almost too easy.
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Celebrate Riding
May Keeps on Rolling
Bike Month is here! Enjoy life on two wheels and take that extra step toward accomplishing your riding goals. Oh, and make sure you know all the fun dates coming up soon.
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Our Story
An American Icon
Schwinn is the original American bike brand. Over the years, Schwinn has empowered millions of people, earning a special place in the hearts and minds of generations of riders. We have spent over a century building the bicycle industry into what it is today, and we’re not done yet.
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